A trade show is an exhibition that is highly organized so that companies within a specific industry can showcase and display their latest products, services and activities. Exhibit display and trade show booth design can play an important role on how products and services are displayed to the general public. Something that draws a great deal of attention will definitely prompt a company or organization to take an interest. Therefore, overall public attention and interest could help a company to gain new business and increased revenue will more than likely follow. There are companies that specialize in organizing trade shows, and booth design for various organizations, like Steelhead, a brilliant company who built these amazing booth design environments specifically for those 3 or 4 days events.The way in which merchandise and services are displayed can make a huge difference. Portable displays are commonly used by a variety of industries including industrial, food and beverage, sports, publishing and education. The goal of a company using a portable display is to build a particular brand as well as generate new business. Portable displays are probably the most common type of displays used by a number of businesses and organizations.Custom exhibits are also used during trade shows to display special merchandise and company services. Exhibit design include Island exhibits, Polaroid exhibits as well as La Mode Island exhibits. Island exhibits are used many times to display small to medium sized merchandise. Polaroid exhibits are essentially photos and drawings of a specific brand that a company or organization is attempting to build and market in an effective manner. Polaroid exhibits work quite well and have gained considerable notoriety over the past decade. Keep in mind these exhibit rentals can really help promote your business. They’ll impress with their creativity and their ability to provide a unique solution, incorporating all of your product branding, and within budget!